Service Area
The analysts at Gartner, Forrester, IDC, and beyond shape how the market sees your category — and who belongs in it. Strategic Improv helps you build the relationships, tell the right story, and show up where it matters most.
"A single Gartner Magic Quadrant placement or Forrester Wave mention can change the trajectory of your business. But it doesn't happen by accident — it happens through consistent, strategic engagement with the right analysts over time."
Analyst relations is a long game. The firms and individuals who write the research that buyers, investors, and boards rely on form their opinions based on repeated exposure, credible data, and authentic relationships — not a single briefing call. Companies that treat AR as a check-the-box exercise, or that only engage analysts when a report is in progress, consistently underperform those that invest in continuous, strategic engagement.
Most organizations do analyst relations wrong: they brief too infrequently, target the wrong analysts, lead with product features instead of market narrative, and treat inquiry as an afterthought. The result is a market presence defined by others — by competitors who show up consistently, and by analysts who fill in gaps with whatever information is available.
Strategic Improv helps you do it right — building a disciplined, relationship-first AR program that positions you credibly in the markets and evaluations that drive real business outcomes.
Why It Matters
of enterprise technology buyers consult analyst research before making a purchase decision — making analyst perception one of the most powerful forces shaping your pipeline.
Meaningful analyst relationships take time to build — which is why starting before you need them is always the right move. By the time a report is in progress, it's often too late to influence it.
How analysts describe your market position directly shapes how buyers, investors, and partners see you — often before they ever speak to your sales team or visit your website.
What We Do
A full spectrum of analyst relations services — from strategy and program design to execution and evaluation prep.
Designing and running a structured, ongoing briefing program that keeps key analysts current on your strategy, roadmap, and customer success — building the familiarity and trust that shapes their research.
Making the most of your analyst inquiry access — knowing which analysts to engage, which questions to ask, and how to apply what you learn to sharpen your positioning and competitive strategy.
Strategic preparation for Gartner Magic Quadrant, Forrester Wave, IDC MarketScape, and other major evaluation processes that directly influence enterprise buying decisions.
End-to-end planning for analyst days and summits — agenda design, speaker prep, narrative development, and logistics — that leave a lasting, positive impression on the analysts who define your market.
Identifying and engaging with the research agendas that matter to your business — so your perspective shapes what analysts write before the report is published, not after.
Auditing your existing analyst relations program to identify gaps, prioritize the right analyst firms and individuals, and build a clear roadmap for improvement and stronger market positioning.
How We Work
Analyst relations is a discipline, not a one-time event. Every engagement starts with the right foundation and builds toward lasting, measurable influence.
Identifying the specific analysts at the specific firms who cover your market, influence your buyers, and have the ear of the people who matter to your business — so every engagement is focused and purposeful.
Defining your messaging for analysts, your briefing cadence, your inquiry strategy, and your approach to key evaluation processes — creating a coherent plan that connects AR activity to business outcomes.
Executing a structured, ongoing engagement program that keeps analysts informed, builds trust over time, and positions you as a credible, reliable source — not just a company that shows up when it needs something.
Tracking how analyst perception is shifting, monitoring research output for your market, and continuously refining your approach based on what you're hearing — because AR that doesn't evolve stops working.
Analyst Firms We Know
Deep familiarity with how these firms work, how their analysts think, and how to engage them effectively — so your time and access translates into real influence on the research that shapes your market.
Every firm has its own culture, methodologies, and expectations. Knowing the difference — and adapting your approach accordingly — is what separates a productive analyst relationship from a missed opportunity.
Client Voices
"We went from being completely off the radar with Gartner to appearing in a Magic Quadrant within 18 months of working with Todd. He knew exactly which analysts to prioritize, how to structure our briefings, and what story would resonate. That kind of access and expertise is invaluable."